Overall management will be the responsibility of the owner. The owner brings to the business over 20 years of business experience including over five years in restaurant management and five years in directing a multifaceted non-profit housing program. The general manager will have a minimum of 10 years experience. A major emphasis of Coffee Circus will be to hire economically disadvantaged or at-risk persons and provide them with job training. To provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price.
This document is intended to outline the start-up of the business known as Coffee Circus. The business plan has a two-fold mission. One is to obtain financing. The other is to help define the who, what, where, when and how for the business so that the business will have a clear cut plan and operations map. The goals of the business are to provide a substantial income and to create a business and working environment where both the customer and employee are treated with dignity and respect.
Clientele - create a base clientele of persons who live and work in the area. These persons will like a relaxed atmosphere where they can "hang out". The choices of coffee will range from espresso to latte, from regular flavor to raspberry-mocha. The teas will range from English to flavored varieties. For those who want something else to drink, both wine and beer will be on sale. Wine can be ordered by the glass or by the carafe.
Bottled micro-brewed beer will be available. The breakfast menu will feature croissants, muffins, bagels, donuts, french pastries, fruit filled crepes, etc. Except for the crepes, the baked goods will be purchased from The Works. Lunch and dinner will feature sandwiches, salads and seven different soups. In hot weather, a variety of cold soups will be offered.
In addition, Coffee Circus will feature a vast array of appetizers. These will include artichokes Both stuffed or served with butter ; stuffed mushrooms; mini loaves of bread served with your choice of a bowl of pesto, queso, or green chile, etc. Desserts will consist of cheesecakes some fat-free , pastries, pies, fresh fruit and cheese. The bottom portion of the walls will be forest green with the upper being eggshell white.
The carpeting will be forest green. The table and chairs will be custom made from light oak. The chair coverings will be of forest green material and heavily padded for comfort. The table tops will be a marbleized forest green laminate. Plants will abound in gold pots. The dishes and eating utensils will be mismatched and purchased from antique and thrift stores. The coffee cups will be from the forties and fifties era. They will be provided by a local antique business and will be for sale. An advantage to having different areas is that customers can partake in different activities without bothering anyone i.
The emphasis will be on providing a comfortable environment for the customer where they will want to linger and return many times. The time is right for opening a coffee house in the city of Santa Fe. Coffee houses are having a great deal of success, which is evidenced by the full houses every day of the week.
The southeast side of Santa Fe has no such places. In order to reach a coffee house, a customer from our area must drive 20 to 30 minutes. The majority of these establishments are located on the West side of town. A few are beginning to open in the downtown area. This is complimented by a large number of upper middle class "Baby Boomers" who are a large portion of those persons who frequent coffee houses. An additional strength which this business will possess is the ability to change with the times.
Rather than limiting the future opportunities by having a small area, Coffee Circus will have 3, square feet of space. The kitchen will be designed for flexibility. As the fad of coffee fades, Coffee Circus will be able to change to a full course restaurant or whatever the situation calls for.
The business will bring with it a strong group of persons with an extensive background in both restaurants and business. There are risks inherent with any business. However, the restaurant business carries with it very unique risks. Most critical is the customers' changing tastes. Another is the economy. Restaurants rely heavily on serving persons who have expendable income. When the economy takes a down turn, people change their spending priorities.
There are less trips to restaurants. A problem also in restaurants is finding dependable help who will stay with the business. Many restaurant employees tend to be younger and are attempting to move into a career. When either their schooling ends or they find their "dream job," they move on.
Often servers filling the positions are non-skilled, and tend to be single mothers or lower educated persons. These persons come with specific circumstances which must be accounted for by management. A single mother may experience child-care problems, or a bus person may have problems with reading. A good owner must learn to deal with these problems in a manner which benefits the business as well as the employee. The customer will be between 18 to 55 years old.
They will live within three miles of Coffee Circus. They will be white collar workers managers, professionals, etc.
The education level will range from some college to post-graduate work. A majority of the customers will be persons who enjoy a relaxing atmosphere, conversation and table games. Based on the customer profile for Coffee Circus the following numbers were compiled. The report used was prepared by Phoenix Real Estate using information obtained through the Facts Report.
The report was prepared using Coffee Circus as the focal point and delineating numbers by a one, three and five mile radius. For purposes of determining market share for Coffee Circus, a three-mile radius was used. National statistics show that most persons do not travel more than three miles to eat or to listen to entertainment. The report shows that , persons live in the three mile radius. The following is the breakdown of target customers. The formula takes the total population and then multiplies that number by the percentages in order of importance to the Target Customer.
Market Share For Coffee Circus 2. The occupancy of Coffee Circus is persons. Two different methods can be used to determine occupancy levels. Hourly - If you estimate percent of occupancy on an hourly basis, the customer rate would be 9. Mealtime - Typically, you will have two turnovers per meal. In reality, the true occupancy rate lies somewhere in the middle. Not all of the customers will come in during those dinner times nor will they be spaced evenly throughout the day.
Ads will be taken out in all of the Catholic church bulletins in the area: Holy Martyr, Queen of Peace and St. The restaurant is located one block from Holy Martyr Church and school. The owner's family attend the church and have a son who has been a student in the school for 7 years. Special events will be promoted with a portion of the proceeds going to the school. For special entertainment nights, radio and newspaper ads will be placed. Entertainment and food critics will be given an invitation. On opening night we will have an invitation only party, with over 1, invitations being sent.
Servers will always ask the customer if they want added items, i. This will not only increase sales for the business but will also increase the amount of money the server makes. Most people tip according to a percentage of the check. The higher the check the greater the tip. The server can control their own income. All tables also will have "table tents" or advertisements. The tents will describe upcoming events. Also, pictures and descriptions of items for sale, such as micro-brewed beers, desserts, etc.
The menus will provide detailed descriptions of the items available, including a section describing the different types of beers available. For example, the chili beer. If the customer has a complaint, everything will be done to satisfy them. If that does not work, the customer will be given their meal free of charge. Chicken Little - Northwest corner of Holgate and 37th Ave. One block north of Coffee Circus.
Known for their southern style cooking. The restaurant caters to families who want to eat and leave. No live entertainment is provided. Their prices are moderate with little or no variation. They are known for good quality food and service. Extremely clean and well managed. There is little or no product comparison. They have become successful due to location and reputation. Burger's Joint - Northwest corner of Holgate and 37th Ave. A well-known fast food franchise with a good presence and marketing plan. The food and prices are about the same as their competition. There is no product comparison.
The Russet Cup is committed to its products and employees which they believe is the recipe for market success. The Russet Cup is committed to values such as excellence, passion, quality, integrity and leadership which allow them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees.
The Russet Cup rewards excellence and cherishes loyalty. The simple pastry offerings may vary with seasonality but the primary line will be muffins, breads, cookies, scones, and rolls. All pastries will be supplied daily by a local bakery. Jones a graduate of Kansas State University has an undergraduate degree in business administration. During high school he worked as a waiter in a local hospital coffee shop that purchased its beans from a local roaster. In addition to being an avid coffee drinker himself, this job allowed him to learn about the business first-hand.
In college, Jones worked in a campus coffeehouse for four years, eventually rising to the position of assistant manager. Following graduation, Jones secured a business development position for regional restaurant chain, which provided additional first-hand exposure to the food and beverage industry—especially the steps involved in establishing new locations.
- Black Headed Deary!
- Coffee Shop Business Plan Sample.
- MISSION STATEMENT.
The Russet Cup will have seating for 40 patrons. The site consists of square feet of leased space consisting of a dining room, a coffee bar, two restrooms, and a storage room in back. To be used as a restaurant, this storefront needs to be plumbed and wired appropriately. Painting, new floors, and countertops are also needed.
A custom coffee bar needs to be built. The coffeehouse equipment will consist of two commercial espresso machines, air pots and urns, a commercial blender, commercial brewer, top loading coffee bins, barista syrups, cold drink dispenser, frothing equipment, a commercial refrigerator, microwave and stainless steel prep bar. The furniture will consist of leather couches, and chairs purchased at auction , coffee tables, bookcases, and window treatment.
Cafe Business Plan
The artwork will come from local artists and will be sold on a consignment basis. The books were secured via donations. Other startup expenses will be dishes, furniture, rent deposit, and marketing. The new coffeehouse is located in the highly desirable Overland Park, Kansas area at the northeastern intersection of th Street and Mission Street in the new Market Square Plaza.
The property is located in an excellent location. With an easy 6 minute drive time to I and 69 Highway. Price Chopper brings more than 10, shoppers per week to the center. Complementing the coffee will be a smoothie line including wild berry, strawberry, peach, mango and lemonade. Rounding out the simple menu line will be pastries obtained with an outside supplier, freshly made and delivered daily.
The pastry offerings may vary with seasonality but the primary line will muffins, breads, cookies, scones, and rolls. The findings reveal eight unique competitors. The Russet Cup has negotiated supplier agreements with several local food-service wholesalers and coffee wholesalers in the Overland Park area that have a reputation for quality and reliability:. In the event that one of the aforementioned specialty suppliers cannot meet their needs, the following national suppliers can both provide all of the food-service products that they require.
Young families which comprise the third largest market share in Overland Park, are often overlooked in the coffee market. To overcome this hurdle, the Russet Cup has long term plans 5 years to open a 2nd coffee shop: This concept allows parents and caregivers an opportunity to meet and relax with other adults while the children can enjoy the indoor playground amenities. Additional future services will include in-store sales for home purchase as well as an online store. The website will have an option to purchase prepaid gift card program — Prepaid gift cards not only provide immediate cash, but also reduce credit card transaction charges and draw new customers to the business.
Overland Park, Kansas is an award-winning place to live and work and is considered the leading business community in the Midwest. National publications and organizations recognize Overland Park for its business environment and livability. Overland Park is at the core of one of the most dynamic local markets in the U.
The bands and artists for each night will be promoted through social media, the company website, and flyers. Consumers throughout Wichita will come to see their friends and family play.
We will also use social media to promote the Big Mocha brand. By offering online promotions and discounts, we expect to gain new customers and retain our regular customers. In addition, we will establish a YouTube channel in order to post videos from our open mic nights. Bands and artists will be encouraged to share these videos with their own followers thereby further improving our brand awareness. Currently, our storefront will be the only point of distribution for our products. Our operating hours will be between 7 a. Doe plans to open a new location on the opposite side of the city.
Provide an atmosphere drastically different from our competitors. Since we are a startup business we will have limited resources to compete with our competitors and expand our brand. The growing music scene in Wichita is a market through which we expect of business can take advantage of. The construction of new manufacturing plants will help to increase the population of Wichita and as result increase our addressable market.
The increasing price of coffee beans presents a threat to our business. Coffee bean prices have risen to a two year high. At this time, it is uncertain as to whether or not these price hikes will continue in the long term.
Coffee House Business Plan - Executive summary, Mission statement, Purpose of business plan
Not sure how a SWOT analysis can benefit your business? Our company will offer a similar coffee tasting experience as our competitors, at a similar price. We intend to experiment with this aspect of our business until we land on the hottest selling items. Although we will be aiming to keep the shop fresh with new performances, we will also take advantage of crowd favorites, bringing them in multiple times to draw new customers and strengthen customer loyalty. We will also strive to reduce waste as much as possible. Our business plan software does all the work for you. Customers Our target customers are the music lovers, coffeeholics, and young professionals of Wichita.
Management Team Joe Doe Joe Doe, Founder and CEO, has had more than 8 years in the food advertising industry, working with suppliers and retailers to market food products nationally. The investment capital will be used for the following: Exit Strategy Distribution to company members will be made annually, within 80 days of the end of the year. Willikers, a coffee shop manager with over 8 years of experience training new baristas in creating a consistent product.
A map of our planned location The facility is 2, square feet and is zoned for commercial use. It possesses the following: Restaurant-grade refrigerator and deep-freeze refrigerator Modern lighting and electrical system; fire suppression system Modern alarm system 2 bathrooms Small office Shared parking lot The company was able to secure the location under extremely favorable terms.
Cup Sleeves Blank yellow cup sleeves will be also be sourced from Big Stock Shop Suppliers, which we will stamp individually with our logo. Fulfillment All products will be make-to-stock: Customers and Market Analysis. Limited-Service Eating Places Threat of new entrants: